Moonlit vs SEOTesting
Moonlit vs SEOTesting: Finding the Fix or Measuring It?
SEOTesting is built to answer one question well, whether an SEO change moved your Google Search Console numbers, with time-based tests and SEO split tests from $50 a month. Moonlit starts earlier. It scans the site, ranks what to fix with the evidence attached, turns promising ideas into testing plans and checks the result on later scans. If you already know what to change and want rigorous SEO measurement, SEOTesting is the focused pick. If you need the fix list too, start with Moonlit.
- SEOTesting measures SEO changes using Search Console data.
- Moonlit scans the site and ranks what to fix before anything changes.
- Moonlit adds Google Analytics 4 and Microsoft Clarity next to Search Console.
- Moonlit's testing plans track a baseline through 30, 60 and 90 days.
SEOTesting and Moonlit both care about the same moment: after a change ships, did it help? They come at it from different ends.
At a Glance
| SEOTesting | Moonlit | |
|---|---|---|
| Starting price | $50/month for 1 site | Free plan, then $39/month for 3 sites |
| Multi-site plan | $125/month for 5 sites | $129/month for up to 100 sites |
| Free trial | 14 days, no card needed | Free plan with 2 websites |
| Scans the site for problems | No, it works from Search Console data | Yes, with Lighthouse and accessibility checks |
| Recommends what to fix | No | Yes, ranked, with evidence attached |
| Measures a change | Time-based SEO tests and SEO split tests | Testing plans with a baseline and 30, 60 and 90-day check-ins |
| Connected data | Google Search Console | Google Analytics 4, Search Console and Microsoft Clarity |
| AI readiness of your site | Not listed | AI Readiness score from published, versioned rules |
Where SEOTesting Fits Better
SEOTesting's split tests compare groups of similar pages, which is the stronger method when you're changing a template across many pages. If your team already has a backlog and mainly needs clean SEO measurement, it's built for exactly that.
Where Moonlit Fits Better
Moonlit is for the step before. It finds the problems, ranks them so the first fix is obvious, and links each recommendation to the findings behind it. When a recommendation is worth testing, Moonlit saves it as a testing plan with a hypothesis, the change, a success measure and a baseline, then checks in at 30, 60 and 90 days.
Moonlit measures more than search. It reads Google Analytics 4 and Microsoft Clarity next to Search Console, so a test can look at leads and on-page behavior as well as clicks.
Using Both
Use Moonlit to choose the change and SEOTesting to run a strict split test on it. Moonlit keeps the decision and the before-and-after evidence in one place for the client report.
Frequently Asked Questions
Does Moonlit run SEO split tests?
No. Moonlit's testing plans compare a saved baseline with later check-ins. They don't split pages into control and test groups. For that, SEOTesting is purpose-built.
Do I need Search Console for Moonlit?
No. Moonlit's scan works on any public website. Connecting Search Console adds query and click data and lets Moonlit check Google's index status for a few landing pages.
Which is better for agencies?
SEOTesting's agency plans cover 5 or 20 sites. Moonlit's Growth plan covers up to 100 sites with branded exports, which suits agencies sending regular client reports.
Sources
- SEOTesting pricing, checked November 2, 2026
- Moonlit pricing
- Moonlit scoring methodology
See Moonlit on Your Own Website
Moonlit is in its founding pilot. Apply for 90 days of Launch access, onboarding and structured follow-up.
Apply for the Pilot