Moonlit Blog
Get Found, Read and Cited by AI Assistants
Practical guides to answer engine optimization, written for marketers, agencies and small business owners who want clear next steps instead of jargon.
How to Track Traffic From ChatGPT, Perplexity and Other AI Assistants in GA4
A step-by-step setup for an "AI assistants" channel in Google Analytics 4, a copy-ready regex, and an honest look at what the numbers can and can't tell you.
Ask Claude About Your Website: Using AI Assistants With Your Own Site Data
AI assistants can now read data from the tools you already use. Here's how that works, what to ask, and what to look for before you connect anything.
Structured Data in 2026: Labels, Not Magic
Google retired FAQ rich results in May 2026. Here's what schema markup can still do for AI visibility, which types are worth adding, and the one rule that matters most.
How to Write Answer-First Content That AI Assistants Love to Quote
A friendly writing guide with before-and-after rewrites, a page template you can steal, and the small habits that turn vague pages into clear, citable answers.
Is Your Website Invisible to ChatGPT? The 2-Minute Test
Many AI crawlers don't run JavaScript. Here's a quick, no-tools way to see your site the way they do, and what to do if it comes up blank.
The Monthly Website Report Clients Actually Read
Most website reports are 14 pages of charts nobody opens. Here's a one-page structure, a copy-ready template and the habits that make clients look forward to it.
How AI Assistants Find and Cite Websites (A Field Guide)
The long version. Follow a question from someone's phone to an AI answer with your link in it, see where pages fall out along the way, and learn what to fix at each step.
Did That Fix Actually Work? How to Measure a Website Change Honestly
A practical, no-statistics-degree guide to proving whether a website change helped, with fair comparison windows, seasonality checks and the caveats worth saying out loud.
Robots.txt for AI Crawlers: Who Gets on the Guest List
Which AI crawlers to let in, which ones are optional, and copy-ready robots.txt examples, plus the sneaky mistakes that quietly hide sites from AI search.
What Is Answer Engine Optimization (AEO)? The Quick Version
AEO in about three minutes. What it is, how it differs from SEO, and the three questions to ask about every page you care about.
What a Website Regression Looks Like (and How to Catch One Early)
A fictional but very familiar story about a site launch that quietly removed a business from Google, plus the most common regressions and how to spot them.
How to Pick Your First Website Test: From Audit Findings to Experiments
Turn a long audit list into one good test. A friendly guide to spotting test-worthy findings, writing a hypothesis and choosing a test that fits your traffic.
Is Your Tracking Lying to You? A 10-Minute GA4 Sanity Check
Duplicate tags, self-referrals, missing key events and your own visits inflating the numbers. Here's how to spot the usual GA4 problems and fix them.
How Often Should You Audit Your Website? A Simple Cadence
Weekly, monthly, quarterly and after every launch. A no-fuss audit rhythm for small teams, with what to check at each step.
The Website Tracking Starter Kit: Four Free Tools and What Each One Tells You
Google Search Console, GA4, Microsoft Clarity and Bing Webmaster Tools, explained in plain English, with a setup order, what to look at first and how they fit together.
Why Websites Quietly Break (and Why Regular Audits Matter)
Websites rarely crash all at once. They erode, one plugin update and forgotten redirect at a time. Here's what drifts, why nobody notices, and how audits catch it.