Moonlit vs Adaptify
Moonlit vs Adaptify: Done-For-You SEO or Know What to Fix?
Adaptify is a hands-off SEO and AI visibility platform. For $499 a month per site, or $999 a month for three, it generates and publishes content, builds backlinks, makes technical SEO improvements and tracks AI visibility prompts. Moonlit doesn't write or publish anything. It scans your site, ranks what to fix with the evidence attached and checks on later scans whether the work changed anything, from $39 a month. Teams that want SEO done for them look at Adaptify. Teams that do the work themselves, or for clients, and need to prove it helped look at Moonlit.
- Adaptify starts at $499 a month for one site, billed monthly.
- It creates and publishes content and builds backlinks. Moonlit doesn't.
- Moonlit ranks fixes with evidence and rechecks them on later scans.
- Moonlit reads Google Analytics 4, Search Console and Microsoft Clarity.
Adaptify and Moonlit both promise better visibility in search and AI answers. Adaptify does the work for you. Moonlit tells you what work matters most and keeps score.
At a Glance
| Adaptify | Moonlit | |
|---|---|---|
| Starting price | $499/month per site | Free plan, then $39/month (Launch) |
| Agency pricing | $999/month for 3 sites ($333/site) | $129/month for up to 100 sites (Growth) |
| Writes and publishes content | Yes, unlimited content generation | No |
| Builds backlinks | Yes, monthly PR backlinks | No |
| Technical SEO | Automated improvements | Ranked recommendations with saved evidence |
| AI visibility | AI visibility and prompt tracking | AI Readiness score from published, versioned rules |
| Tracks whether a fix worked | Reporting dashboard | Finished Tasks are checked again on the next scan |
| Testing plans | Not listed on the pricing page | Hypothesis, baseline and 30, 60 and 90-day check-ins |
| Connected data | Not listed on the pricing page | Google Analytics 4, Search Console and Microsoft Clarity |
| White-label client portal | On the Multi-Site plan | Branded exports on Growth |
Where Adaptify Fits Better
If you want content written and published and links built without hiring a writer or an outreach person, Adaptify is built for that. Moonlit won't produce content for you.
Where Moonlit Fits Better
Moonlit is for teams that make the changes themselves and need to know which change comes first. It ranks fixes, shows the evidence for each one and rechecks them on the next scan, so you can show a client what changed. Opt-in weekly rescans email you what changed, and the app flags regressions between scans.
It also costs a fraction of the price. One site on Adaptify costs more than Moonlit's Growth plan for up to 100 sites, though the two plans include very different work.
Frequently Asked Questions
Is Moonlit a cheaper Adaptify alternative?
Only if you don't need content written for you. Moonlit covers the audit, prioritization and outcome tracking. Adaptify's price includes content creation, publishing and backlinks.
Does Adaptify connect to Google Analytics or Search Console?
Its pricing page doesn't list those integrations. Moonlit connects Google Analytics 4 and Search Console through Google sign-in, and Microsoft Clarity with an API key.
Can I check what Adaptify publishes with Moonlit?
Yes. Moonlit scans any public site, so it can flag problems on new pages and track whether your site's health changes after content goes live.
Sources
- Adaptify pricing, checked November 2, 2026
- Moonlit pricing
- Moonlit scoring methodology
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